Creating a new identity
Our internal marketing team was tasked with rebranding our corporate identity, starting with our new logo. Choosing new / bright colors to represent fresh and safe ideas, we went with this Royal Blue and Lime Green color pallet.
The evolution of a new look
As we merged with our new parent company, our focus started to shift into a new branding style for our combined company. We started playing with some new formats and styles, but ultimately came to a clean format that became the siffron standard.
Skills Used:
Photoshop, Lightroom, InDesign, Studio Photography
Creating a new style
We then completely overhauled the entire look and feel to the companies product brochures. What began as a simple, "look at what this product does" we evolved our brochures into a story that convinces customers to read from cover to cover and better educates them on each product.
Skills Used:
Photoshop, Lightroom, InDesign, Studio Photography
Showing off
In addition to creating graphics for ads and brochures; I design, print, and personally mount all of our trade show graphics as well. Everything from gondola background images to backlit header graphics and the booth graphics themselves.
Skills Used:
Photoshop, Lightroom, Large Format Printer, Studio Photography, Printed Booth Wraps, Illustrator
